The Objectives

Competition is the foundation upon which excellence is built. Golden Bull Award aims to:

• Complement the efforts of the National SME Development Council in promoting and strengthening the coordinated development of SMEs across all sectors towards domestic-led growth of Malaysia.
• Promote the development of SMEs as the catalysts of economic growth and domestic investments, enabling them to resume the role as the growth engine of Malaysia.
• Pay tribute to the winning SMEs for their hard-earned success and well-deserved recognition.
• Instill a culture of benchmarking among SMEs and encourage them to learn the success formula from the winning SMEs.
• Encourage more SMEs to increase their productivity and quality through modern management skills, ICT, research and development (R & D), human resources development, financial management, etc.
• Equip SMEs in facing the challenges and opportunities arising from globalization and trade liberalization.